UBS Y Think Tank
What if we actively shaped the future?
The Y Think Tank was established in 2014 to do exactly this—to explore what lies between the present and possible futures and to anticipate trends and opportunities. We are a team of curious future archaeologists that loves to look at the world through “what if?-glasses.” Constantly challenging our ideas and the status quo in a constructive way is what defines us and makes our hearts beat just that little bit faster. Our team’s diverse backgrounds allow us to start our explorations from a multitude of launch sites, which fosters the exchange of fascinating ideas and perspectives.
We see ourselves as archaeologists—explorers and translators of possible futures. Our voyage has no beginning and no end. We explore the unknown, navigate uncertainties, and hypothesize the meanings and implications of the questions that the futures pose us.
What if the future wasn’t just a logical continuation of the present?
To stay relevant in the decades to come, we need to dare to explore uncharted paths—to actively create the future. This act requires what is known as cathedral thinking, looking far beyond the next decade—inspiring future generations to come. As future archaeologists, we need to detach ourselves from the present so we can jump or fly far beyond the current path into the possible futures—as opposed to simply taking the next logical step.
UBS Y Strives to
Create desirable futures
To unveil and interpret future needs
Build visions and concepts
To act as lighthouses and offer actionable steps
Ignite futures thinking
To shape the future in an active and direct way